Spring/Summer 2013 Hair Trends
Creative Consultant Guido Palau for Redken is found behind every fashion show styling the tresses of the world’s most sought-after models, not only preparing them for their walk down the runway but creating hair trends that leave us wishing we were experts wielding a hairbrush and blow-dryer, and thanks to Redken we can achieve runway locks at home with these mini tutorials.
For Spring/Summer 2013 Guido gives us his predictions, a return to simple and modern minimalism.
”This season, designers wanted to achieve different textures and really push the artistic boundaries of hair. There were a lot of references to the mid-90s, when minimalism came into fashion, and also the 60s. It was about attitude and technique-nothing was left to chance.” - Guido, Redken Creative Consultant
There are 4 key looks this season, all pushing the boundaries of traditional styling, paying homage to the 60’s and mid-90’s.
The first is Modern Minimalist, a reinvented twist on straight hair styled with precision. Examples are seen at Celine, Versace and Roberto Cavali. To achieve the look Guido used Satinwear 02 Prepping blow-dry lotion, centered a precise part, blow-dried and finished with a flat iron. Optional is gathering your tresses into a low ponytail and polishing your look with Shine Flash 02 Finishing Mist for incredible shine.
Factory Girls is paying tribute to the structured styles of the 60’s. At Marc Jacobs Guido combined Studio 54 with NYC Street Style, targeting sections with guts 10 root volume spray foam to damp hair before blow-drying straight. After creating a deep side part he misted locks with quick tease 15 backcombing finishing spray on the roots for height. Finally gathering hair into a low ponytail he sprayed refresh 01 aerosol hair powder/dry shampoo and pulled out a few wisps so that hair doesn’t look structured and overdone.
Deep Impact is super chic, grungy and utterly urban. Perfect examples were showcased at Calvin Klein, Diesel and Lanvin, modified for either a less-is-more or free-flowing style that represents modern femininity. Guido rough dried hair after applying full frame 07 volumizing mousse. Creating the classic side part he next applied powder grip 03 mattifying hair powder for an unrefined and polished look.
Double Vision is creating a dual-textured style seen at Victoria Beckham, Alexander Wang and Rag & Bone. A good example is the updated ponytail, to create this modern version Guido first blow-dried hair with All Soft Argan 6 Multi-Care Oil, gathering hair into a tight-to-the head ponytail. Curling the end of the ponytail with a conical curling iron he finished the look with fashion work 12 versatile finishing spray for texture and flexible hold. If you want to get runway inspired you can add a strip of tape to your center part as seen at Alexander Wang.
Here’s to Stylish Tresses this Spring/Summer 2013!
For a Redken Salon near you @Redken.com