January 16, 2013
OPI LAUNCHES OZ-INSPIRED NAIL COLOR COLLECTION

CELEBRATE THE FILM’S RELEASE WITH 7 GORGEOUS SHADES
Tanya Sharma  01.16.2013   |   TANYA SHARMA    |   LEAVE A COMMENT
    

OzThough film lovers are waiting with bated breath to see whether Oz The Great and Powerful meets expectations, beauty junkies, at the very least, have good reason to rejoice. The upcoming Disney feature film, adapted from the classic L. Frank Baum novel The Wonderful Wizard of Oz, is the inspiration behind OPI’s new nail polish collection.

OPI is very excited to take this fantastical journey with Disney,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film.” The limited-edition range includes six stunning colors, plus a new addition to the Liquid Sand collection:

Lights of Emerald City: A party in a bottle, this white confetti-tinged polish dazzles with a sparkling, shiny finish.
Don’t Burst My Bubble: Pale, pretty and as prim as Dorothy herself, this color leaves nails with a coat of classy, warmed up white.
When Monkeys Fly!: Those scary monkeys have nothing on this bold and beautiful nail polish, which is infused with chunky gold glitter.
Glints of Glinda: Glinda the Good Witch may be one of the loveliest fictional characters in existence, so it’s fitting that this eponymous beige nail polish is equally posh.
Which Is Witch?: Pump up any party look with this glittery, disco-ball inspired color that flashes iridescent beneath the lights.
I Theodora You: For a look that’s simply darling – and incredibly versatile, too – try this soft and delicate pink.
What Wizardry Is This?: A new member of the OPI Liquid Sand line, this deep taupe, matte polish dries to a textured finish. The color itself was designed in honor of James Franco’s character (the Wizard of Oz).

Perfect to see you through spring and into summer, the range reflects the upcoming season’s mood beautifully. Whether your preference is sweet and demure or bold and party-perfect, there’s a shade in this mix to suit any occasion. 

Availability: The collection will launch in March 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret and ULTA for $9 each.

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